Marketing Author Seth Godin has defined a brand as: The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If someone chooses to work with you instead of choosing someone else, that choice represents the power of your personal brand: your reputation. … Read more
Success. It’s often defined as “the accomplishment of an aim or purpose”. Deciding what to aim at is a deeply personal experience. Stephen R. Covey, author of The Seven Habits of Highly Effective People wrote: “If you carefully consider what you want to be said of you in the funeral experience, you will find … Read more
In 2013, two infants died at my local hospital. The Commonwealth of Massachusetts did a thorough investigation into the causes of the deaths. They determined that communications within the hospital was a major factor. Specifically, the hospital’s culture had been hobbled with a “hint and hope” style of communication.You know hint and hope, don’t you? … Read more
Last Wednesday, I spent the day teaching and coaching a small group of insurance salespeople on their presentation skills. Like you and me, these salespeople want to be better at informing and influencing the people they work with. The best presenters and communicators make things look so easy. It’s as if they are just getting … Read more
Do you have a blank wall somewhere at your office? Consider trying out this idea: Transform the blank wall into a Wall of Appreciation. It’s fairly common knowledge that being appreciated at work impacts a host of factors: retention, engagement, productivity and customer satisfaction. A few research examples: “The number-one reason most Americans leave their jobs is that … Read more
Do you have a blank wall somewhere at your office? Consider trying out this idea: Transform the blank wall into a Wall of Appreciation. It’s fairly common knowledge that being appreciated at work impacts a host of factors: retention, engagement, productivity and customer satisfaction. A few research examples: “The number-one reason most Americans leave their jobs is that … Read more
When’s the last time you were on your way to work and thought, “Today I want someone else’s life miserable!” Not likely. But maybe there’s someone at work (a boss, employee, vendor or customer) whose sole purpose on earth seems to be to make your life miserable.Just thinking about them can prompt a strong emotional … Read more
To lead and influence others, you need to communicate effectively. We explored this issue by first looking at Why Is Effective Communication So Difficult? The answer boils down to a lack of alignment between the three critical elements of communication: The earlier post shared the giant mistake communicators make: assuming that what you mean is what gets heard. Or, as … Read more
Communication is critical to the success of any enterprise. Like the circulatory system of the body, it’s the connection between all the different parts of an organization. It the link between leaders and constituents, suppliers and distributors, employees and customers. In the same way that the circulatory system can become diseased (arteriosclerosis) and threaten the … Read more
The research firm Universum recently queried over 2,000 business leaders and professionals, asking: What’s the most important quality that you expect future leaders to possess? The #1 response (41%): They empower their employees. Empowerment. It became a business buzzword twenty years ago, and has been in and out of vogue ever since.At it’s core, it’s about … Read more
